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It's time to RALLY!

NavyArmy is changing its name to Rally Credit Union.

A lot can change in nearly 70 years. We started out in 1955 as Naval Employees Corpus Christi Federal Credit Union (NECCFCU)—a name that said exactly who we served: the civil service employees of the Naval Air Station Corpus Christi, Texas.

Now, it’s time for a name that clearly states who we serve today. One that speaks to the way we welcome everyone who lives, works, worships or goes to school in our communities—making up our 200,000+ military and non-military members.

 

We're excited to officially introduce ourselves as Rally Credit Union.

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Keeping you up to speed

We understand updates to our brand may take some getting used to. Our first priority is making sure you are informed along the way. Here’s a quick overview of what to expect.

Nov 2022:Share new name with members
Dec 2022:Begin transition to new name
Jan 2023:Branch signage installations begin
Feb 2023:Online Banking and Mobile Banking App brand updates
Rallycu.com launches
Social media accounts update with new name
Mar 2023:Brand launch to the community

An Honorable Evolution

We may have a new name and look, but we’re not leaving our legacy in the past. The concept behind this logo is merging three elements: the ribbon—a tie to our military roots, the forward arrow—a nod to our former branding symbol, and the “R” from Rally.

Logo Evolution Graphic

How We Rally

We’re all in, and ready to make a splash.

Hear From Our Team
Board & Senior Staff

Why Rename Now?

Why Rally Credit Union?

The Naming Process

What will change?

Once our new name and brand are unveiled in early 2023, you’ll start to see updates popping up in branches, online and more. Rest assured, your service will not change, and as a member, you can expect communications at every step.

Updates you can expect starting in 2023:

  • New signage (indoor and outdoor)
  • Website refresh
  • Online and mobile banking refresh
  • New contactless debit cards*

*New Rally debit cards will be distributed when your current debit card expires. NavyArmy debit cards will continue to function as usual.

Frequently Asked Questions:

Name Change

Current credit union law does not require a membership vote for a name change. However, the member-elected Board of Directors voted on and approved the new name. The Board is trusted by its members to make financially informed decisions for the success of the credit union.

This has been a long process, and a decision that wasn’t made overnight. For two years, our team has been researching and conducting focus groups and interviews with staff, members, non-members, military and non-military to guide us through the renaming process.

No, the credit union is in great financial health. The decision to change the name was made to let people know that being in the military is not a requirement for becoming a member.

We love our military, but we were not created for them or to be exclusive to them. Our love and respect for the military will remain as it always has, and the new name and branding will honor our legacy.

No, NavyArmy was not bought out and did not merge with another credit union. The NavyArmy Board of Directors, senior leadership, and staff made the decision to change the name.

We are deeply committed to the work we do here, and we want to make our services available to as many members as possible. Right now, though, many people think you have to be in the military to join. In addition, we’re often confused with Navy Federal Credit Union, which is military-only. 

The name Rally says we’re all in. It represents the spirit of our credit union and what we’re most proud of: rallying behind members to help you achieve your financial goals. It’s positive, upbeat and a nod to our military past (think, “Rally the troops!”) And, most importantly: it welcomes everybody.

The name and some branding are the only things changing. That means you can expect branch signage, eStatements, debit cards, etc. to eventually be updated as we share our new name with the world. But our mission, values and who we are at the heart of our credit union will stay the same. 

Yes, you can continue using your NavyArmy checks until they run out. They will still work. 

Yes, debit cards will continue working and you will receive a new debit card with the new name when your current one expires. 

No, the routing number will stay exactly the same-314978543

Yes – navyarmyccu.com will redirect to rallycu.com automatically. We recommend using rallycu.com starting February 15, 2023.

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For media inquiries please contact:
Ashley Smith, Chief Marketing Officer at [email protected]

The History Behind Our Name

  • 1955

    1955

    We opened as Naval Employees Corpus Christi Federal CU to serve the civil service employees working at NAS Corpus Christi.

  • 1957

    1957

    We opened to uniformed military personnel.

  • 1966

    1966

    We changed our name to Navy Army Federal Employees Federal Credit Union.

  • 1970s

    1970s

    We continued to grow at a steady pace without any mergers or new facilities.

  • 1988

    1988

    We grew immensely after a few strategic mergers and simplified our name to Navy Army Federal Credit Union.

  • 1990s

    1990s

    We launched more branches, opened eligibility up to family members of current members and continued to grow!

  • 2004

    2004

    We opened membership to anyone who lives, works, worships or goes to school in a community we serve.

  • 2012

    2012

    We expanded our service area to the Rio Grande Valley by changing to a state charter and became NavyArmy Community Credit Union to clarify who we serve.

  • 2019

    2019

    We began the careful process of updating our name and brand to further welcome everyone in the community.

  • Today

    Today

    We’re officially changing our name (and can’t wait to share it with you!)